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Apr 5 10

Arkayne Dashboard Is All About Traffic

by Paul Kenjora

Earlier today we officially opened up the Arkayne Plugin Dashboard, a powerful new way to manage and expand traffic reach.  For months the Arkayne Plugin has been the social link glue for bloggers, websites, newspapers, and event sites.  Today we activated the abilities to measure, evaluate, and act on the value of each relevant relationship.  We found that our users love the idea of connecting with others and understanding the value of recommending as well as being recommended.  Everyone from bloggers to enterprise publishers and interactive marketers can now leverage the Arkayne Plugin to connect with others and evaluate those recommendations.

Arkayne metrics showing hits and CTR.

For all our users the dashboard now provides graphs of your sites hits and click through rates (CTR) on the Arkayne plugin. On several occasions our team has noticed an effect on the CTR depending on who is recommending the site, a clear indication that audience composition has an effect on engagement.  With the dates of each recommendation layered over the graph (Each R), Arkayne makes it easy to see how your network is affecting your site performance.

Pie chart showing breakdown of Denver Post plugin traffic.

With all those recommendations, the dashboard makes it easy to evaluate which recommendation is performing better than the rest. Straight forward pie charts tell you exactly how much traffic the Arkayne Plugin funneled in and out of your site.  We found that typical sites send and receive roughly the same amount of traffic when recommending external sources.  You can now connect with people and get direct feedback on traffic flow.

Charts like these are just the tip of the iceberg as far as what the Arkayne Plugin Dashboard offers.  We built it to let site owners take control and evaluate entire relationships not just links.  Analytics is great but who has the time to dig through all that data?  Arkayne now provides the ability to gain social recommendations to blog content from trusted sources, evaluate the performance of those links as a whole, and make further recommendation decisions based on that data.

Imagine if you could get everyone on your blog roll using this. Try the Arkayne Plugin Dashboard on your site.

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