Why Internet Marketing Is Not Effective Without Related Content

Tyler Metcalf 11 Sep 2009

As the amount of content on the World Wide Web continues to grow exponentially the cliche that “Content Is King” has become unquestionable. Accordingly, viewers expect the content on your site to be relevant to whichever medium directed them there (Google Ads, Blogrolls, Facebook, Twitter, etc.). There is nothing worse than clicking on an advertisement and ending up on a landing page that is completely irrelevant to your search; not only does it waste your time, but it reduces your faith in the provider of that sponsored ad.

In a recent report, PriceWaterHouseCoopers estimates that by 2013 more than 36% of all Marketing dollars will be spent on the Internet space. In such a fast growing market how are businesses and content publishers dealing with this problem of irrelevancy?

The solution is providing your readers with reasons to continue coming back to your site. One way you can do this is by providing them with organized relevant content. An important question to ask yourself is when someone reads one of your articles what exactly are you telling them? Is it worth your customers time to come to your website? Hopefully you know better and continue to focus on adding value to your viewers by creating novel content relevant to their interests.

Once you have created content Arkayne can help draw a focused crowd of users to your site via contextual relevancy matching. When implementing an effective social media strategy to draw people to your website you can utilize the Arkayne Plugin to distribute those users across your owe site or network of trusted publishers. By providing links to contextually relevant content at the bottom of your articles the Arkayne Plugin will reduce your bounce rate and increase the amount of time users spend viewing your material. Best of all, the Arkayne Plugin is free to Bloggers, give it a try here!